Writing Tips & Advice - Daniel Casciato

List Of Activities You Must Think Of Outsourcing

June 13, 2022 by Daniel Casciato

Regardless of the size or industry of a company, outsourcing can be a tremendous benefit.

Outsourcing is an option for any business procedure that can be carried out in a location outside of the country where the company is based.

This includes a wide variety of tasks, some examples of which are payroll processing, payment services, transcription services, call centre services, photo editing services, order management, and stock management.

Even though it will cost you money to outsource these activities, you will not only save time but also give your company the opportunity to make more money and expand during the time that you would have spent working on these busy jobs yourself.

Here are a few of the most critical areas where you should consider it.

Marketing

A successful marketing strategy will determine how consumers evaluate both the brand and the company’s reputation in the market.

In many cases, an internal marketing staff is unable to provide an outside perspective that can be provided by a marketing firm or consultant.

For example, a skilled email marketer can help you strengthen your relationship with current clients while also bringing in new ones.

In addition, they can assist your company in building an email list with the aid of sophisticated tools. Let us discuss this a bit deeper.

How do you get an email address in your firm?

It is possible that in order to obtain an email address, you will need to spend cash for email lookup tools of which you are unsure of the reliability.

On the other hand, email marketing service providers will have access to premium tools that will enable them to get an email address in a short amount of time.

In a similar vein, professional freelance writers are able to produce content of a higher quality and greater polish, both of which will improve marketing efforts.

Online marketing tasks like social media, blogging, and search engine optimization, as well as the creation of websites and brands, are excellent candidates for outsourcing.

Hiring and recruitment

What strategies do you use to bring in new employees to your business? Many of us post job openings on our company websites or tell current employees about the positions that are available.

If you have a strong network, you will gradually begin to receive resumes. Weekends will then be used to conduct interviews with these prospective candidates.

Pick-outs, background checks, salary negotiations, and additional interview rounds follow.

Without proper planning, hiring new employees could easily take weeks or even months. It is possible to significantly reduce the amount of time spent on the hiring process by contracting it out to a third party.

Data Storage & Backup

When it comes to the management of your data, Storage Service Providers, which are also referred to as SSPs, could very well be the answer to all your prayers.

As the internet has grown, so has the demand for both online and offline data storage facilities.

In fact, every business should consider outsourcing its storage provisioning and management to new online service providers (SSP).

Event Management

Have you made plans to put on a training session for your staff? or a group outing? or perhaps a vendor get-together? It is preferable to outsource the entire event management process to an agency.

The entire process of managing an event, from conception to conclusion, can take a long time. If you do not outsource, you will have to involve your employees, which will reduce productivity.

A reliable company that manages events can alleviate a lot of stress for their clients and has strong connections with a variety of service providers, including technicians, food caterers, and sound providers.

If you want to host an event in the future, you should think about hiring outside help so that you can save some of your precious time.

Concluding Thoughts

Was this article useful to you? I hope you will.

In a nutshell, you should focus on the things you are good at and delegate the rest of the work.

Online Tools to Manage Your Reputation

December 19, 2014 by Daniel Casciato

Are you actively monitoring your online reputation? If you’re not, you should because more and more people are using search to find everything.

“Whether it’s a restaurant review on their mobile phone, buying a new car through their laptop, or finding out what their friends think about a physician, people are using search engines to find out what they want to know,” says Erik Deckers, owner of a blogging and social media consulting agency in Indianapolis, IN, and who has also co-authored two books on social media for personal branding and businesses.

“If someone has said something negative or nasty about you, that will show up in a search, and can affect whether someone visits or avoids you, he adds.

All kinds of things can happen if you’re not monitoring your reputation, notes Deckers. “A lot of businesspeople I talk to refuse to participate in social media because they’re afraid people will start saying bad things about them,” he says. “What they don’t realize is that people have been saying bad things about them for years. They just don’t know it. But these if these comments and negative reviews go unchecked, you’ll hurt your practice and lose out on potential patients.”

[Read more…]

Should You Even Bother With Google+?

October 22, 2014 by Daniel Casciato

About two years ago, Google entered the social media fray and unveiled Google+, its answer to Twitter and Facebook. Essentially, all of Google and its social products are now part one large social network. In fact, when you log into your Google Docs or check your Gmail account, you should see a navigation bar that integrates sharing capabilities with all of its products.

In future blog posts, we’ll talk more about Google+, but below are my impressions.

Design—Lots of white space which makes it easy on the eyes. But it’s pretty simplistic, much like other Google-related products. Grade: B-

Usability—Very simple to navigate and only a few features to learn. You’ll quickly grasp it. But it’s also a blast to use. Grade: A-

Google+ Stream—This is similar to your other social media streams, and combines the best of Facebook and Twitter. In fact, if Facebook and Twitter had a child, this would be it. You can decide which stream of content to see—your network of friends, colleagues, people you’re following, or all streams. Grade: B+

Google+ Circles—Love this functionality the best. Simply drag and drop your contacts into a circle—choose from Friends, Acquaintances, People to Follow, or just create your own circle. When you see someone you’d like to add, just click and drop. It’s that easy. Grade: A

Google+ Profiles—If you have a Gmail or any type of Google account now, this just automatically ports that data into the Profile section. Simply put, it’s just your personal data. Nothing groundbreaking here. Grade: B

Google+ Hangouts—This is the feature that has everyone abuzz. With Hangouts, you can do video chats with a group of people. Very easy to hold a teleconference using this concept or just chatting with your patients. Another cool aspect about Hangouts is that the camera angle will switch to the person who is talking at the time. That means, you don’t have to worry about having multiple video feeds opened. Grade: A-

Overall, we give Google+ a B so far. Knowing how Google operates, they’ll continue to evolve its new social networking tool, adding features and improving the current ones. Keep in mind that Google+ should not replace your medical practice’s Facebook or Twitter channels. Rather, it should just be another part of your social media strategy. Like a wheel, your website or your blog should remain the hub, or central piece, of your communications with your patients. All of your social media channels should merely be spokes of your wheel, driving your readers back to your hub.

Are you using Google+ yet? Let me know what you think and we’ll share your comments in a future post. Just email me at writer@danielcasciato.com. Want to add me to your Circle? My Gmail account is danielcasciato@gmail.com.

Getting Started with Twitter

October 5, 2014 by Daniel Casciato

Over the next several months, we’re going to offer you some simple tips on how to make the most out of your social media experience. But this week, we’ll focus on how to get started on Twitter.

If you’re new to the social media realm, we recommend starting with Twitter. Not only is it the most effective and efficient social media tool, it’s the easiest to set up and use. You can also build up a worldwide following faster than any other social media site.

Registering an Account

If you do not have a Twitter account, go to www.Twitter.com and click the “Sign up now” button. When you click on that, you will be asked for some very basic information: full name, username, password, and your email address. Your full name will appear on your profile page. Your username can be either your name or the name of your practice. Ask yourself what’s going to be more recognizable. After you’ve entered your password and email address, you’ll come to the profile page where you can add your bio (160 characters or less) and your website.

Your Followers

Twitter lets people post “tweets,” (text-based messages up to 140 characters long) to the Twitter website. When you’re on your Twitter page, you’ll see an ongoing stream of information, almost like you would in a chat session. On this page, you’ll see the tweets of the people you’ve chosen to follow.

Underneath each of your followers’ tweets, it tells you when they posted their current status update. You can also click on one of your followers and look at their feed to see their most recent tweets. You can also check out who they are following—these may be thought leaders in the healthcare industry or just interesting people who you may want to follow as well. If so, click on the icon with the “+” sign to follow them as well. In turn, that person may choose to follow you.