One common question clients ask me is whether they should create a personal account (Profile) or a Page on Facebook.
I often suggest both.
Friends and family members can connect with you through your Profile. You can share photos and videos with them as well as update everyone on what’s going on in your life.
But if you have your own business and want an additional way to leverage social media, a Page is the way to go. A Facebook Page allows you to showcase your organization and interact with individuals who become your followers. What’s great about a Page is that these followers are inviting you to market to them and share information. It’s what noted business author Seth Godin calls “Permission-Based Marketing.”
To start a Page, log into Facebook and visit www.facebook.com/pages/create.php. Once you set up your Page, here are seven ways to ensure its success.