While you ponder whether having a social media presence is right for your business, remember that some of your target audience are already online using social media. And if you’re not leveraging these platforms, your competitors certainly are.
Blogs, in particular, should be an important component to your outreach initiatives. It’s a highly effective, economical way to communicate with your audience. It’s also a good way to start building a body of published work on the web that is keyword rich so that you can start attracting organic search results (search engine results that appear because of the keywords typed in as opposed to an advertisement).
A blog should be the hub of communication where all the other social media traffic is being driven to. So if you’re tweeting, your Profile page should send visitors back to your blog. If they’re interested in your short bursts on Twitter, they may be interested in what you have to say in a blog. The same principle applies to Facebook or LinkedIn. You should drive those people you’ve connected with on these social media sites back to your hub.
You can get started immediately. When choosing a blog platform, you have several options, most of which offer free templates and are easy to use:
However, before you set up your blog, here are five tips to keep in mind.