Elevating Your Marketing Strategy: Harnessing the Potential of Video Marketing

Image: Freepik In today’s fast-paced digital world, mastering the art of video marketing is paramount for businesses seeking to stand out amid the noise and captivate their audience effectively. Video content has emerged as a dynamic tool for engaging consumers and driving brand visibility, making it an indispensable component of any comprehensive marketing strategy. In … Read More

Is Hiring a Social Media Ghostwriter Ethical?

Several years ago, I posted on my Facebook status that I was ghost blogging for a client. A few snarky comments aside, one of my friends, Ann Begler, principal of the Begler Group, which offers mediation services, asked if it was an ethical practice. She says she’d be reluctant to hire a social media ghostwriter. … Read More