Daniel Casciato - Freelance Writer and PR Specialist
middle of Dans face About Me Portfolio Career Highlights Services Contact
bottom of header graphic


Services/Pricing

Advertising

  • Full-page ad...............................................................................$400-$800
  • Quarter-to-half page ad...............................................................$250-$500

Direct Mail

  • Sales Letters..............................................................................$300-$500
  • Direct Mail (postcard)..........................................................................$300
  • Flyers...............................................................................................$300

Collateral

  • Newsletters (including interviews and research)..........................$200 per article
  • Brochures................................................................................$500-$1,500
  • Case Studies (including interviews and research)...............................$400-$800
  • White Papers (including interviews and research)............................$750-$1,000

Marketing Communications

  • Press Releases and Pitch Letters (including distribution)..............................$250
  • Radio Spots and Video Scripts...............................................................$300

Web Services

  • Web site content..........................................................$200 per page
  • Banner Ads...............................................................................$400
  • Search Engine Optimization..........................................................$750

Corporate Communications

  • Business Letters..........................................................................$250-$500
  • Annual Reports (including interviews and research).......................$300 per page
  • Speechwriting..........................................................................$500-$1,200
  • Articles and Features.............................................................$1.00 per word
  • Biographies...........................................................................$1.00 per word
  • Business Plans..........................................................................$500-$1,500
  • Training Manuals.....................................................................$300 per page
  • CVs, Resumes and Cover Letters............................................................$250

Terms

After an initial no-obligation, no-charge, Q&A session, I will share my ideas about the project. We will both discuss finances and then sign a simple agreement, outlining responsibilities and time frames. One-third of the contracted amount will be due up front, with the balance paid at negotiable checkpoints. Revisions are included in any contracted price.

"I worked with Dan at the Allegheny County Bar Association.  I had been serving as the editor of The Lawyers Journal and was recently named director of communications.  Public relations fell under my purview.  The problem?  Although I had loads of experience in writing and editing, I had none in the art of public relations.   Zero.  Zip. 

The solution?  I hired Dan and he proceeded to promote the ACBA to local, regional and national media with great success.  Through his direction, the media picked up stories about the ACBA's pro bono efforts, community education projects, and foundation work.  Moreover, he was astute in handling delicate communications issues such as lawyers or judges behaving badly. He made both the ACBA and me look really good."  

Lisa M. Goetz, former editor, The Lawyers Journal



Copyright © 2008 Daniel Casciato

writer@danielcasciato.com

Pittsburgh, PA
Site developed by Joe Polk